The following is a free webinar that is conducted by one of the people behind the SEO service DripFeedBlasts. He goes over how to setup goals across 3 different analytics services (Google Analytics, Clicky & Piwik). He also covers some basic ways to track incoming visitors, to make sense of where your traffic comes from, and to find easy opportunities to increase that traffic with small tweaks and easy link building projects.
The video is 1 hour & 43 minutes long and better than just theory because various people have given him admin access to their analytics accounts and you can watch him navigate the data and the goals that they’ve setup. He does this in Clicky, Google Analytics as well as Piwik, so you can see for yourself what it’s like in each setup. I understand the video is a little long, but he’s an engaging host and you’ll have a great understanding of how to use website analytics after watching the video:
One further tip related to the video: After the Google “Penguin” update, everybody’s now wary of diluting their backlink anchors to seem more natural. So instead of anchoring all your links w/ “amazon kindle fire”, you’d want to mix in generic anchors (“click here to buy it”), partial match anchors (“get the kindle”) and longtail variations of your anchors (“buy amazon kindle fire with amazon gift card”). One of the best ways to find longtails for anchor-text diversity is to look through your analytics data for incoming searches.
Piwik vs. Clicky vs. Google Analytics
Piwik is open source, installed on your own server, but of course that means you’re pretty much on your own as far as getting it setup and keeping it updated.
Clicky.com has lots of features to gauge visitor engagement with your site:
- Heatmaps show you what your visitors are clicking.
- Goal tracking and split testing are built in.
- GetClicky’s Spy feature allows you to see what people are doing on your site right now. If you’re running paid traffic to your site, it’s a great way to monitor how visitors are interacting with a landing page.
Pricing for Clicky is at http://clicky.com/help/#/help/pricing. The Pro plan allows up to 10 sites at $10/month, but does not include the uptime monitoring or heatmap tracking of the Pro Plus plan (up to 10 sites for $15/month).
Google Analytics is the most popular analytics platform owing in part to the fact it’s free, but some people don’t like sharing their analytics data with Google. Google Analytics is just fine with authority sites where there’s an emphasis on being transparent with Google about your traffic. For smaller and more niche focused sites, consider using Clicky without any Google Webmaster Tools or Google Analytics if you want to stay off Google’s radar. It’s good to be diversified in your analytics, and not all sites can benefit from Google Analytics. If you are heavy into A/B split testing and optimizing order flow paths in your website, consider an analytics solution like http://mixpanel.com that is built for the job. There is also Google Analytics Premium available for enterprise customers: http://www.google.com/analytics/premium/index.html.